Search Engines use backlinks to determine the value of a web page relevant to its primary keywords. Creating quality backlinks is one of the key factors in Search Engine Optimization (SEO).
It is not the quantity of backlinks, but the quality of backlinks that help you rank better in Search Engines. Having backlinks from unrelated or “bad” sites can actually penalize your ranking. Also a 1000 poor quality backlinks may have the same or less weight than 1 high quality backlink. Quality is very important in choosing or creating backlinks.
A quality backlink will have these characteristics:
- The theme of the backlinking website is similar to your website or web page
- The backlink’s anchor text is or has the keyword or keyphrase that you are optimizing for
- The backlinking webpage has a Google PageRank (important for Google SEO) of 1 or higher (the higher the better)
- The backlinking webpage has few outgoing links, the fewer the better
How to find or create high quality backlinks? This is the $1,000,000 dollar question; contact Wolf Web Works to get the answer.
