The 3 most recent algorithms (Penguin, Panda and Hummingbird) are steering SEO practices back to what we’ve been preaching all along; good content. Keyword enrichment and link building have now become detrimental to good SEO if the content they are built into is not high quality (well written).
“The three updates made by Google will fight spam and enhance the need for quality content. Both Penguin and Panda have stressed the importance of quality content, so one can see only the best written and researched content on the top pages of Google while the poorly written or supported material will be pushed down. With the Hummingbird update, SEO experts should not adopt any strategy to fill the contents with keywords, irrelevant keywords and phrases, as these “strategies” will not work anymore. Instead, relevant good and unique content will be the winners. SEO experts have to provide authentic credible contents as sites providing good, helpful material that keep the audience engaged (as seen through time-on-site, average number of pages visited, etc.) on a regular basis will only get customers naturally,” as mentioned in an article by Manas Kumar.
For a business to be visible on the first SERP page, you need very good, high quality, unique, content on your pages and very white hat off-line SEO. To help your content excel, consider writing it to follow some of these key guidelines:
- originality/uniqueness
- authoritative/factual
- informative/well researched/adds value to subject matter
- practical/useful/purposeful/applicable to reader
- well written (using impeccable grammar, punctuation, spelling, sentence structure and most importantly communicates/reads well)
- tied well into Social Media with various levels of engagement
Social Media is even more Important in current SEO strategies
“Successful companies will be those that are active in, around, seven networks (Facebook, Twitter, Instagram, Pinterest, Google+, Tumblr, LinkedIn, etc.).”
WolfWebWorks.com can help your business improve their web presence and SERP rankings by building better websites with excellent content that are well connected into Social Media. Contact WolfWebWorks for your free quote: http://www.wolfwebworks.com/contact/
