Social Media Optimization (SMO) now is used hand-in-hand when employing SEO techniques to your website to optimized its position on the Internet. Should you add a Twitter account, facebook account or use other social media sites, tools or bookmarks? If you want to keep your site accessible, bring it some mobile compatibility and make it easier to share with other social networks to increase your brands reach, expand your message, further propagate your services and products, then you should answer YES! Not employing SMO to your website will only give your competitors and edge and make it harder to catch up at a later time. Most successful and traditional businesses find their new customers through referrals, word-of-mouth and other social networks. Hooking your site into the online social networks will only help this process and make it easier to produce viral responses when a product, service or message warrants one.
Look at your competitors or the leaders in your field and you will see most if not all of them are employing some type of social media practice integrated with their mainstream website. Start by listening to your demographics, keywords, etc, using various services such as Google Alerts, Twitter Search, PR Newswire, and more. Conversations in social media can have an enormous impact on an organization’s brand, products, services, image, etceteras. Build official presences across one or more social networks such as Twitter, facebook, flickr, YouTube, LinkedIn, etceteras, depending on your organizations demographics. You then need to engage these networks, socialize and join the conversations to promote your presence, brand, messages, etc. Keeping your responses consistent with your organizations mission, culture, brand, etceteras to develop a positive rapport and consistent image to your networks while building additional credibility.
Wolf Web Works (WWW) is expert at integrating social media into mainstream websites and vice-versa. We also have social media maintenance packages to monitor and build your social networks monthly. Contact us today for a free quote.
